marketing

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5 Ways to Market Mel's Next Movie
 5 Ways to 
 Market Mel's 
 Next Movie 
coming soon: 'the beaver'
Jul 21, 2010 10:13 AM CDT

5 Ways to Market Mel's Next Movie

None of which will work...

(Newser) - Jodie Foster made two mistakes with her latest directorial effort: She named it The Beaver, and she hired Mel Gibson to star in it. Summit Entertainment originally planned to release the movie, about a guy who goes crazy (sound familiar?) and befriends a beaver hand puppet, next year. Now that...

162 Videos in 2 Days: Old Spice Guy Goes Viral

How, and why, Isaiah Mustafa and team did it

(Newser) - The Old Spice “ man your man could smell like ” conquered the world with his hilarious commercials —and now he’s taken social media by storm, winning over everyone and everything from Perez Hilton to 4chan. He did it by gathering with a team of experts in Portland...

World Cup Boots Dutch Beer Babes

FIFA cracks down on 'ambush marketing'

(Newser) - Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from...

GM: Stop Calling Them 'Chevys'
 GM: Stop Calling Them 'Chevys' 
Jun 10, 2010 12:15 PM CDT

GM: Stop Calling Them 'Chevys'

Car giant tries to improve 'branding' by killing nickname

(Newser) - You can see the USA in your Chevrolet, but GM would rather if you stopped driving your “Chevy” to the levee or anywhere else. The company has sent out a memo to all its employees urging them to banish the ubiquitous nickname from their vocabularies. “We’d ask...

Stingy Airlines Redeem Few Miles

Study shows big carriers turn down most requests

(Newser) - If you're hoping to redeem some of your frequent flier miles on US Airways or Delta, good luck. Those two airlines could fulfill just 10.7% and 12.9% of standard mileage award requests in a recent study, and while best-in-class Southwest could fulfill 99.3%, other US carriers didn't...

How to Get Free Stuff on Twitter

Follow the right tweeters, and mind your hashtags

(Newser) - More and more marketers are giving away free stuff on Twitter, and Erin Gifford at Mashable offers advice on to cash in. Read the full list here . A sampling:
  • Find tweeters who give away merchandise by searching for "freebie" or "free stuff." Some winners: @heyitsfree ; @freestuffrocks ; @freenology
...

Women Spend 3 Years of Life Shopping
 Women Spend 3 Years
 of Life Shopping 
CHA-CHING
Apr 8, 2010 4:09 PM CDT

Women Spend 3 Years of Life Shopping

That's more than 25,000 hours over 63 years

(Newser) - It’s official: women shop a lot. A survey by a marketing firm finds that over a 63-year lifespan, the average female will spend about 2 years and 10 months—or 25,184 hours and 53 minutes—shopping for food, clothes, and the like. A spokesman says the results aren’...

What Your Phone Tells Marketers About You
What Your Phone Tells Marketers About You
iphone = rich, childless
Mar 15, 2010 11:13 AM CDT

What Your Phone Tells Marketers About You

A look at what demographic advertisers think you're in

(Newser) - Advertisers trying to reach customers via a smartphone have a pretty good idea what each smartphone user looks like. Here’s how Advertising Age breaks down the demographics of each phone:
  • Blackberry: The typical user is a “salt-and-pepper businessman” who uses the phone primarily for email and messaging. He
...

Tea Partiers Killing Tea Sales

Term causing confusion for innocent beverage purveyors

(Newser) - The Tea Party movement is leaving a bitter taste in the mouths of people who sell actual tea. “When I first heard about it, I thought, ‘Oh, maybe I can sell them some tea,’” one distributor tells the Chicago Tribune . “Then I realized that probably...

Banned From Using 'Light,' Big Tobacco Turns to Colors

Critics say 'Marlboro Gold' no better than 'Marlboro Light,' and sneakier

(Newser) - The tobacco industry has to remove words like “light” on its cigarette packaging come June, but what they plan to do instead—use colors—has health advocates just as piqued. “They’re circumventing the law,” a professor tells the New York Times of moves like Philip Morris’...

Toyota Faces Massive Ad Buy to Rescue Brand

Recall leaves company's reputation in tatters

(Newser) - Toyota is going to have to shell out for the biggest and best ad campaign in its history to have any hope of bouncing back from the recall disaster, ad industry execs say. The company—which is losing an estimated $400 million a week while sales and production are suspended—...

James Earl Jones, Tom Hanks Top Most-Trusted List
 James Earl Jones, 
 Tom Hanks Top 
 Most-Trusted List 
IN DARTH VADER WE TRUST
Jan 26, 2010 4:43 AM CST

James Earl Jones, Tom Hanks Top Most-Trusted List

Tiger Woods nowhere to be seen in latest Forbes rankings

(Newser) - The man who gave his voice to Darth Vader and the CNN tagline is the most trusted celebrity in America, according to a survey commissioned by Forbes . Tom Hanks came in second and Michael J. Fox third. Deadlist Catch host Mike Rowe came in fourth and Morgan Freeman fifth, based...

Ad Men Use Beatles to Sell Senior Care
 Ad Men Use Beatles 
 to Sell Senior Care 
WHEN YOU'RE OVER 64
Jan 20, 2010 8:49 AM CST

Ad Men Use Beatles to Sell Senior Care

Fab Four feature in nostalgia campaign, along with Elvis, Gene Kelly

(Newser) - The songs you loved when you were 23 may someday be used to sell you retirement care. Researchers have homed in on that age as the likeliest time when music that triggers life-long nostalgia is heard. People who watched the Beatles on the Ed Sullivan Show at 23 are now...

Asian Carp: If You Can't Beat 'Em, Eat 'Em

Louisiana chefs and gov't hatch plan to market invasive fish

(Newser) - If the idea of biting into Asian carp, the invasive species wreaking havoc from the Great Lakes to the Mississippi Delta, sounds unappetizing, one Louisiana chef would like to sell you on delicious “silverfin.” For those not in the know, that’s Asian carp. The rebranding is part...

Google's Harsh Words for China Just Marketing

Company is doing poorly, and saw convenient rights-related out

(Newser) - The stand Google took against Chinese censorship and web-based malevolence yesterday is as much about the search giant’s self interest as any deep moral ideals, Sarah Lacy writes. “I’m not saying human rights didn’t play into the decision,” but it was surely an afterthought. First...

Domino's Ad Compares Own Pizza to Cardboard

 Domino's Ad 
 Compares 
 Own Pizza 
 to Cardboard 
BECAUSE IT'S NEW! AND IMPROVED!
Jan 12, 2010 10:27 AM CST

Domino's Ad Compares Own Pizza to Cardboard

Shock-loving marketers convince pizza chain to dis old pies

(Newser) - Have you seen the new Domino’s ad? In what must be an unprecedented advertising move, Domino’s doesn’t just admit that its pizza is lacking, it rakes it over the coals, airing customer complaints comparing the crust to cardboard and the sauce to ketchup. Of course, the goal...

Cold Weather Means Hot Demand for Soup, Boots

Plummeting temperatures lead to marketing opportunities

(Newser) - When the weather turns cold, retailers swing into action, targeting ads toward areas where the mercury's dropping—even in normally temperate markets like Florida. “Marketing into a situation that's favorable for your product” is the key, one analyst tells Advertising Age . Take Campbell’s Soup, which uses a “...

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

(Newser) - Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super Bowl broadcast can be an...

General Mills Slashes Sugar in Kids' Cereals
 General Mills Slashes 
 Sugar in Kids' Cereals 
third cut in 3 years
Dec 10, 2009 10:06 AM CST

General Mills Slashes Sugar in Kids' Cereals

Cut affects Cocoa Puffs, Lucky Charms, 8 other breakfast treats

(Newser) - General Mills is bowing to consumer pressure and cutting the amount of sugar in all of its cereals aimed at children, the third time in three years the food giant has taken its sweet breakfast treats down a notch. The goal this time is bring the amount of sugar per...

Boys 'Pornified' From Birth
 Boys 'Pornified' From Birth 
raunch culture
Nov 11, 2009 1:22 PM CST

Boys 'Pornified' From Birth

Males encouraged from birth to be sex maniacs

(Newser) - Lyn Brown and Sharon Lamb determined in their 2006 book Packaging Girlhood that our culture conditions girls early on to behave as sexual objects. But what about boys? In their new book, the researchers take a look at the other side of the playground and find that the “stark...

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