online advertising

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Facebook Lite Is Twitteresque, and That's Good

Pages are easier to read and faster to load, but that may not survive advertising

(Newser) - As far as Facebook is concerned, the “liter” the better, writes Rafe Needleman for CNET. The site’s scaled-down “Lite” version is now available in the US and India, and the "new layout feels simpler and faster, almost Twitter-like.” Gone is “most of the navigation...

New Twitter Rules 'Leave the Door Open' for Ads

Microblogger makes users' ownership of tweets explicit

(Newser) - Twitter’s new terms of service allow advertising, although the company has not proposed or implemented any yet, the East Bay Business Times reports. "We leave the door open for advertising. We'd like to keep our options open, as we've said before," wrote creative director Biz Stone. The...

Fall Fashion Mags Shed a Few Pounds

Advertisers slowly turn to the Internet

(Newser) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying out...

New DNC Ad Slams GOP's 'Angry Mobs'

Dems use town hall protests to fire back

(Newser) - In a new online ad, Democrats return fire at “angry mobs” driven by the Republican Party, the Huffington Post reports. “They lost the election. They lost on the Recovery Act, the budget and children’s health care,” says the ad. “Now, desperate Republicans and their well-funded...

Online Political Ads: Subject to Regulation, or Just a Link?

(Newser) - If online ads are the future of political campaigning, then a legal snafu in the St. Petersburg mayoral race bears watching. Florida election officials have ruled that one candidate’s Google and Facebook ads violate state election laws because they don’t clearly state who paid for the ad, the...

Microsoft, Yahoo Finally Strike Search Deal
Microsoft, Yahoo Finally Strike Search Deal
UPDATED
Jul 29, 2009 7:25 AM CDT

Microsoft, Yahoo Finally Strike Search Deal

(Newser) - Microsoft and Yahoo finally officially tied the knot today, with a 10-year deal to integrate their search and advertising businesses, MSNBC reports. It appears Microsoft won't pay Yahoo up front, which is probably a blow to Yahoo CEO Carol Bartz, who promised she'd only join Microsoft for a "boatload...

Boogie Wedding Vid: a YouTube Cash Cow?
 Boogie Wedding Vid: 
 a YouTube Cash Cow? 
analysis
Jul 25, 2009 5:48 PM CDT

Boogie Wedding Vid: a YouTube Cash Cow?

(Newser) - The “Jill and Kevin” wedding video that's drawing millions of hits on YouTube includes uninvited guests: ads. Alongside the charming video of groomsmen and bridesmaids getting jiggy, YouTube yesterday ran an advertisement for a wedding product; today, "the ad space encouraged me to go to the California State...

Facebook Streamlines Clunky Privacy Settings

(Newser) - Facebook is starting a pilot program to test a more user-friendly version of its sprawling privacy controls, CNET reports. The 40 different settings now occupy six separate pages, and are so complicated that many users ignore them completely. “These can add up and pile up and not be as...

Google Drops Plans to Save Struggling Papers

CEO says company won't cross the line into creating content

(Newser) - Google has decided against  throwing struggling newspapers a lifeline through acquisition or by using its charitable arm to help them gain non-profit status, CEO Eric Schmidt tells the Financial Times. Schmidt said the company considered the idea, but decided that Google didn't want to cross the line between technology and...

New England Killer Finds Victims on Craigslist

Police believe three hotel murders are related

(Newser) - Authorities believe a man suspected in attacks that left one woman dead and two others shaken in New England hotels found his victims through Craigslist, ABC News reports. Julissa Brisman, who advertised massage-therapy services on the site, was killed in a Boston Marriott on Tuesday; women offering similar services were...

One-Stop Web Portal Thinks It Can Save Newspapers

Group thinks consumers will be willing to pay for one-stop web portal

(Newser) - A web portal planned by some top media execs may be the way forward for beleagured newspapers. Journalism Online would act as a “one-stop shop” for pay content, writes Nate Anderson for Ars Technica. Consumers could buy subscriptions to many newspapers at low prices, and with a sliding scale...

Google Cuts 200 Jobs
 Google Cuts 200 Jobs 
Mar 27, 2009 2:07 AM CDT

Google Cuts 200 Jobs

Search king slashes sales jobs as recession shrinks revenue

(Newser) - Google is cutting 200 sales and marketing positions to save costs as companies worldwide slash their online advertising budgets, Bloomberg reports. Company officials hope the trims will also help streamline the decision-making process. The jobs will be eliminated globally, and employees have been encouraged to seek new positions within the...

Food Network Cooks Up Winning Web Strategy

Revenue growth from Web offerings burns the competition

(Newser) - Food Network has found the recipe for double-digit revenue increases during one of the harshest first quarters for media companies in recent memory, Advertising Age reports. Turns out it’s guacamole. FoodNetwork.com saw a 44% spike in ad revenue in January, in large part due to viewers seeking recipes...

To Save the News, Look to iTunes

 To Save the News,
 Look to iTunes 
OPINION
Jan 12, 2009 10:44 AM CST

To Save the News, Look to iTunes

Model proves people will pay for what could be free

(Newser) - People expect their news for free these days, but online advertising revenue isn’t enough to support major operations, David Carr writes in the New York Times. But there may be hope for the newspaper industry. A decade ago, people began getting their music illegally. Now, the convenience of iTunes...

YouTube Partners Carve Out Niche, Rake In Cash

Sharing ad revenue boosts income for YouTube and lets videomakers hone skills

(Newser) - YouTube's "partnership" deal with users is generating cash for both sides, the New York Times reports. Splitting ad revenues helps YouTube avoid the copyright kerfuffles that have hamstrung much of its moneymaking potential. Hundreds of partners are making thousands of dollars a month, the company says, allowing some self-made...

Angry Users Leave Facebook Ads in Limbo
Angry Users Leave Facebook Ads in Limbo
analysis
Dec 1, 2008 9:11 PM CST

Angry Users Leave Facebook Ads in Limbo

Site would profit from News Feed spam, but members hate it

(Newser) - Facebook is in a bind, Owen Thomas writes on Valleywag. The social network has boosted its membership to 120 million, partly by keeping spam to a minimum. But to make money, Facebook needs advertising—which means allowing app developers to bug users with spam on Facebook's News Feed. Yet when...

YouTube to Sell Ads on Search Results

Pushed by parent, Google, the company adopts a new strategy: Google's

(Newser) - YouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it...

Yahoo, Google Rejigger Ad Partnership to Stick to Rules

Deal scaled back in effort to appease anti-trust regulators

(Newser) - Yahoo and Google have scaled back their ad partnership in a bid to satisfy regulators concerned that the deal will run afoul of anti-monopoly rules, insiders tell the Wall Street Journal. The new deal caps the amount of revenue Yahoo can earn from the deal at 25%, and slashes the...

Google, Yahoo May Ditch Talks on Ad Alliance

Unwilling to compromise, the Web giants may dissolve negotiations

(Newser) - Google and Yahoo's potential partnership is on the rocks. The two sides are still searching for a middle ground on an advertising deal, but both sides could walk away from the talks as early as next week, the Wall Street Journal reports. The main stumbling block is a consent decree,...

Winning on the Web, Obama Turns to Xbox Advertising

Billboard in online racing game marks another first for Dem's campaign

(Newser) - Barack Obama’s campaign has been lauded for its online efforts, but in the race to make high-speed connections with voters, the Democrat has taken another “new media” leap, placing a campaign billboard inside an Xbox 360 online racing game. While politicians have promoted themselves online before, this is...

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