online advertising – News Stories About online advertising - Page 3

Nov 16, 2011 2:12 PM CST

How Facebook Watches You

Social media giant tracks your previous 90 days of browsing

(Newser) - Facebook is watching you—even if you’re not a Facebook user—but insists it’s less nefarious than rivals who do the same thing. The social networking giant uses tracking cookies to keep a running log of every page users have visited for the past 90 days, engineering director...

Microsoft, Aol, Yahoo Agree
to Sell Each Other's Ads

Nov 9, 2011 10:45 AM CST

Microsoft, Aol, Yahoo Agree to Sell Each Other's Ads

They say other 'players in the industry' are welcome to join them

(Newser) - Declining tech powers, unite! Microsoft, Yahoo, and Aol have agreed to a deal that will let them sell each other’s display ads, in a bid to drive revenue up and help them compete with Google and Facebook. A Microsoft VP characterized the deal as a "rising tide that...

MasterCard, Visa Plan to Target Advertising With Offline Purchases

Mastercard,
Visa to Use
Purchases in
Ad Targeting?

Oct 25, 2011 4:20 PM CDT

Mastercard, Visa to Use Purchases in Ad Targeting?

Companies also hope to mine your DNA

(Newser) - What you buy in the real world could eventually determine the ads you see online. Visa and MasterCard are studying ways of tracking consumer purchases in order to target online advertising—a plan that could take a heavy toll on online anonymity, the Wall Street Journal reports. One example offered...

Google Looking to Buy Yahoo

Oct 23, 2011 8:59 AM CDT

Google Looking to Buy Yahoo

Google wants more users for Google+, more advertising markets

(Newser) - Google is trying to buy rival Yahoo and has talked to at least two private equity firms about financing the deal, reports the Wall Street Journal . Despite Internet ad revenues soaring around 20% a year, Yahoo revenue has foundered for several years, spurring talk the Internet giant could go private...

Digital Devices Keep People Under Constant Surveillance

Devices Spy
on You 24
Hours a Day

Oct 2, 2011 2:54 PM CDT

Devices Spy on You 24 Hours a Day

Personal data sells for billions of dollars

(Newser) - Companies are observing nearly every move you make and selling your personal data for billions of dollars—and Washington appears helpless to stop them, the Los Angeles Times reports. Whether it's your smart phone, cable box, Facebook page, or video game, devices are amassing reams of data on your...

Google Launches Credit Card

Jul 21, 2011 10:49 AM CDT

Google Launches Credit Card

But it's only being offered to ad clients ... who can only use it to buy advertising

(Newser) - Google is launching a credit card ... but don't go making space in your wallet just yet. The card will only be issued to its advertising customers, a move Google hopes will help it keep its edge as the online ad market heats up, Reuters reports. The AdWords Business card...

Facebook
Ready to
Cash in On
Your Data

Apr 17, 2011 6:46 AM CDT

Facebook Ready to Cash in On Your Data

Facebook ads mining user data like never before

(Newser) - After seven years of concentrating on the cool, Facebook is finally ready to cash in. The social networking giant is starting to mine its immense database to match users to advertisers like never before, reports the LA Times . Facebook's ad revenue reportedly doubled last year to $2 billion, and...

Facebook Can
Beat Google
as 'King of
the Web'

analysis

Nov 13, 2010 2:13 PM CST

Facebook Can Beat Google as 'King of the Web'

Analysis: It's got the trump cards on display advertising

(Newser) - There's plenty of buzz about Mark Zuckerberg's launch of a potential "G-mail killer" on Monday, but that's a relatively small battle in what's shaping up to be an epic fight between Facebook and Google to be "king of the Web," writes Ryan Singel at Wired . And Google...

Microsoft Execs Thwarted IE Privacy Plans

Aug 2, 2010 10:37 AM CDT

Microsoft Execs Thwarted IE Privacy Plans

Defaults were changed to allow tracking and help advertisers

(Newser) - Microsoft had planned to give Internet Explorer 8.0 the most advanced privacy settings in the industry, until executives swept in and made the browser more advertiser-friendly. Explorer was supposed to keep out all kinds of common tracking tools, but Microsoft opted instead to turn the feature off as a...

PR Firms in Full-Out
Assault on Online Reviewers

Mar 29, 2010 8:12 AM CDT

PR Firms in Full-Out Assault on Online Reviewers

Firms fight to shape what's being said about their brands

(Newser) - It isn't just Yelp, now the object of a class-action lawsuit, that's accused of manipulating those supposedly spontaneous grass-roots reviews popping up all over the Internet. Public relations companies are working overtime to shape online, word-of-mouth marketing to benefit their clients. The arena is becoming a battleground as companies strive...

Companies Using Ad Money to Buy Players Virtual Cash

Mar 23, 2010 10:16 AM CDT

Companies Using Ad Money to Buy Players Virtual Cash

Friend Bing, get a few Farmville bucks

(Newser) - Online advertisers are migrating ever more quickly toward a gold mine of eager, impressionable consumers: gamers on social networks. The preferred ad buy trades some sort of action—watching a video, becoming a fan of the company on Facebook—for a few units of the online currency used in those...

Chatroulette
Penises in
Peril

WEIRD CONTEST DEPT.

Mar 19, 2010 1:13 PM CDT

Chatroulette Penises in Peril

Business Insider thinks savvy surfers can somehow de-creepify video site

(Newser) - Chatroulette is an intriguing, innovative social networking/chat/video site with a huge problem: penises. A study says 13% of users are “perverts”—use your imagination—and that makes potential advertisers understandably skittish. If you think you can help solve the "penis problem," Nicholas Carlson of Silicon Alley...

Cold Weather Means
Hot Demand for Soup, Boots

Jan 11, 2010 5:37 PM CST

Cold Weather Means Hot Demand for Soup, Boots

Plummeting temperatures lead to marketing opportunities

(Newser) - When the weather turns cold, retailers swing into action, targeting ads toward areas where the mercury's dropping—even in normally temperate markets like Florida. “Marketing into a situation that's favorable for your product” is the key, one analyst tells Advertising Age . Take Campbell’s Soup, which uses a “...

Facebook the No. 1
Christmas Website

MAFIA WARS VS. FARMVILLE

Dec 29, 2009 2:00 PM CST

Facebook the No. 1 Christmas Website

Social network crowds out Google and Yahoo for first time

(Newser) - Facebook got a big present this holiday season: It was the No. 1 US website on Christmas and on Christmas Eve. Facebook, which lagged behind Google in second place last year, trounced that site and rival Yahoo—though the search engines generated more traffic throughout the balance of the year....

Kim Kardashian
Rakes in $10K
Per Tweet

move over, ashton

Dec 22, 2009 1:26 PM CST

Kim Kardashian Rakes in $10K Per Tweet

No matter how great those online ads are, celebs still rule

(Newser) - In examining an Advertising Age slideshow on online ad rates, one of the things that caught Joe Coscarelli's—and no doubt most readers'—attention is that Kim Kardashian earns a whopping $10,000 per tweet when she shills for companies. Kardashian, who has 2.7 million followers, earns such big...

Twitter Ekes a
Profit for 2009

Dec 21, 2009 10:30 AM CST

Twitter Ekes a Profit for 2009

$25M search deals with Microsoft, Google push it barely into black

(Newser) - Twitter will be marginally profitable this year thanks to deals with Google and Microsoft that open up the social networking site’s streams to those companies’ search engines. The agreement with Google is worth about $15 million, while the Microsoft partnership should net Twitter around $10 million. The short message...

SI Website Ad on
Chris Henry Story
Goes Too Far

badvertising

Dec 17, 2009 1:32 PM CST

SI Website Ad on Chris Henry Story Goes Too Far

Image of cracked windshield superimposed over truck accident victim

(Newser) - An unfortunate juxtaposition has the sports blogosphere abuzz: As Sports Illustrated was reporting the death of Cincinnati Bengals wide receiver Chris Henry this morning, the website's advertising apparatus was employing a special effect on behalf of Liberty Mutual's car insurance offerings. The effect? A shattered windshield. "The cracked windshield...

Why Google Phone Won't Be a Game Changer

Farhad Manjoo

Dec 15, 2009 11:47 AM CST

Why Google Phone Won't Be a Game Changer

Platform-exclusive features just aren't in the company's DNA

(Newser) - The Google phone, Nexus One, “is a real looker” and probably runs a great version of Android, Farhad Manjoo writes, but all the breathless predictions about its revolutionary impact on the market ignore the core principles of the company that makes it. First off, “Google doesn’t care...

Google Issues Disclaimer
Over Racist Michelle Image

Nov 24, 2009 12:28 PM CST

Google Issues Disclaimer Over Racist Michelle Image

But company won't pull doctored photo

(Newser) - Hackers have doctored a photo of Michelle Obama to look like an ape and rigged Google search results so it comes up first under an image search of her name. The move prompted Google to take out an ad on the results page, reading in part, “Sometimes our search...

NJ Gov Hopeful Runs Afoul of Monty Python

election 2009

Nov 2, 2009 3:40 PM CST

NJ Gov Hopeful Runs Afoul of Monty Python

Troupe threatens to sue Republican over pirated video footage

(Newser) - Republican Chris Christie holds a razor-thin lead over incumbent Jon Corzine in the New Jersey governor's race, and now he has five more potential opponents—the members of Monty Python, who are considering suing the former US Attorney for violating their copyright. An online ad the campaign swiftly yanked from...