advertising

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Facebook Tweaking Its Ad Strategy

Social network eliminating half of its ad formats

(Newser) - Right now, Facebook has 27 unique ad format options—and the site says that's giving advertisers a headache. "The No. 1 complaint of most advertisers was that it was too complicated to figure out which ads to use," says an advertising exec with the company. Now, the...

New JCPenney Ad: We're Sorry, Come Back!

Hopes put-off customers will return for Mother's Day

(Newser) - It's what so many of us do after our relationships implode: beg the other to come back. Please! JCPenney is now trying the groveling route as well. The embattled retail empire has released a new ad that begins "It's no secret...," apologizes for its "mistakes,...

Mountain Dew Yanks Ad Over Racism Complaints

It features a goat in a police lineup saying, 'snitches get stitches'

(Newser) - PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women. In the 60-second spot developed by black rapper "Tyler, The Creator," a battered white woman is urged by an officer to identify a suspect out...

Coming to Facebook: Video Ads That Autoplay

Source says company is asking $1M for single-day run

(Newser) - Facebook video ads are due to arrive this summer—and while some of the technical details remain uncertain, two things are clear: They won't be cheap, and they will likely be annoying. The site seeks to go live with the ad placement in June or July, say executives who...

Ford in Hot Water for Gagged Kardashian Ad

Seems India ad agency went a little rogue

(Newser) - Never mind that they were never supposed to see the light of day, Ford is quickly backing away from and apologizing for a pair of less-than-tasteful ads featuring bound and gagged women in the trunk of its Ford Figo. In one, Silvio Berlusconi sits at the wheel with three women...

Time for Fine Print on Social Media Ads: FTC

The old advertising rules still apply

(Newser) - Just because an ad's on Twitter doesn't mean it can get away with being misleading. The FTC today unveiled new guidelines for social media advertising, saying that it must adhere to the same essential rules as traditional advertising. For instance, ads must make clear the fact that they...

Viral Ad: D-Listers Croon for ... Miracle Whip

Yes, that's the Village People

(Newser) - Did you know that many people discriminate against Miracle Whip? Neither did we, but that's the premise of the brand's new video, which is starting to go viral, AdWeek reports. The mock-PSA features lesser known or has-been musical stars like Lance Bass, Tiffany, Wynonna, and the Village People...

Now Other People Can Promote Your Facebook Posts

Whether you like it or not

(Newser) - Ever promoted one of your Facebook posts? Yeah, neither have we. But Facebook is apparently hoping we'll be more excited about promoting other people's thoughts, announcements, and cat photos. Yesterday it began rolling out a new feature that allows you to pay to promote your friend's posts,...

Ikea Offers Free Crib&mdash; 9 Months From Today
Ikea Offers Free Crib—
9 Months From Today
Happy Valentine's Day
Feb 14, 2013 2:15 PM CST

Ikea Offers Free Crib— 9 Months From Today

If you can hang onto the coupon for that long

(Newser) - It's Valentine's Day, and Ikea thinks you should be having sex, preferably of the baby-making variety. In a promotion spotted by AdWeek , Ikea Australia is offering what's normally a $99 crib for free to any baby born precisely nine months from today. Of course, the lucky parents...

GoDaddy &#39;Grossout&#39; Most Talked-About Ad
 GoDaddy 'Grossout' 
 Most Talked-About Ad 
SUPER BOWL XLVII
Feb 4, 2013 1:33 AM CST

GoDaddy 'Grossout' Most Talked-About Ad

Nerd kiss tops worst-ad lists

(Newser) - Longtime Super Bowl advertiser GoDaddy has outdone itself with an ad that is being talked about nearly as much as the blackout , the Huffington Post reports. The web hosting firm's spot featured an extreme close-up of supermodel Bar Refaeli making out with a stereotypical nerd, and reactions ranged from...

As Super Bowl Ads Arrive Early, So Does Criticism

Coke, Volkswagen catching flak for spots

(Newser) - It used to be that people actually had to wait for the game to watch the Super Bowl ads, but as the New York Times points out today, those days are long gone for Madison Avenue. Most companies roll out the spots, or versions of them, on YouTube and social...

Critics Pile on Coke's Anti-Obesity Ads

Campaign 'out of Damage Control 101,' critics say

(Newser) - Coca-Cola: Enemy of obesity? The soda giant calls for people to join together to fight obesity and hails its own efforts in a new ad campaign that began airing on major networks last night, the Los Angeles Times reports. "All calories count. No matter where they come from, including...

Instagram Ditches Policy Changes Amid Uproar

Returns to 2010 terms of service for ads

(Newser) - After a furor over changes to its ad terms of service, Instagram tried to clear things up ; now, it's simply dropping the changes, the New York Times reports. The company is returning to its old advertising terms from 2010, co-founder Kevin Systrom wrote in a blog post . "Rather...

Facebook, Microsoft May Be Close to Major Ad Deal
Facebook, Microsoft May Be Close to Major Ad Deal
Rumor mill
Dec 6, 2012 1:03 PM CST

Facebook, Microsoft May Be Close to Major Ad Deal

Rumored sale could revolutionize the advertising industry: Nicholas Carlson

(Newser) - Facebook and Microsoft appear to be in talks for a deal that could revolutionize the online ad business. Facebook is looking to buy Atlas Solutions, an ad-serving product Microsoft acquired when it bought aQuantive for $6 billion in 2007, sources tell Nicholas Carlson at Business Insider . Facebook would pay considerably...

Ad Fail? American Apparel Pushes a Sandy Sale

The Gap also nudged those stranded at home to do some shopping

(Newser) - Where the East Coast sees disaster, American Apparel sees marketing opportunity. The retailer sent out a mass email yesterday offering customers in states affected by Sandy 20% off. You know, "in case you're bored by the storm." This was met "uniformly with derision on Twitter,"...

Science, Brought to You By...
 Science, Brought to You By... 
Oct 18, 2012 7:14 AM CDT

Science, Brought to You By...

Red Bull Stratos could mark new age of advertising

(Newser) - When Felix Baumgartner jumped from the edge of space wearing prominent Red Bull logos on his spacesuit, advertising CEO Larry Woodard got excited. Could we, he asks in a column for ABC News , be on the verge of a new age of ad-sponsored science? "Red Bull stayed right on...

Facebook Hits 1B Users, Still Searching for the Money

Mark Zuckerberg acknowledges 'tough cycle'

(Newser) - Facebook has crossed the 1 billion mark, Mark Zuckerberg announced today in an appearance on the Today show in which he nonetheless acknowledged that his 8-year-old company is "in a tough cycle now." The milestone means that one in every seven people uses the site, notes Fast Company...

Want to Save the Media? Get Ad Writers Who Can Write
Want to Save the Media? Get Ad Writers Who Can Write
Michael Wolff
Oct 1, 2012 12:50 PM CDT

Want to Save the Media? Get Ad Writers Who Can Write

Michael Wolff thinks crappy writing is to blame for the persuasion industry's failures

(Newser) - People often blame disruptive technologies for the decline of the advertising industry, and the media industry that relies on it. But the real problem, Michael Wolff writes in USA Today , is that ads in every medium have become less persuasive, and Wolff thinks he knows why: "There are no...

NYC Subway Ad: Jihadists Are 'Savages'

Posters to appear in 10 stations next week

(Newser) - Starting next week, 10 New York subway stations are set to display ads reading, "In any war between the civilized man and the savage, support the civilized man." The ads then call on readers to "Support Israel. Defeat Jihad," the New York Times reports. Transportation officials...

Julia Child's Heirs Battle Oven Maker

Angered by use of Child in Thermador ads

(Newser) - Julia Child was many things—celebrated chef, author, TV star—but there was one thing she certainly wasn't: a shill. "It was sort of a life philosophy that she had," explains her great-nephew, which is why Child never pushed a certain roast pan, a brand of olive...

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