Arcade Fire

(Newser) - These days, promoting your new album doesn't just mean getting DJs to talk about it on the radio, oh no. The Week rounds up seven albums that were promoted in very weird ways indeed. A sampling:

• Arcade Fire, Reflektor: The band hired graffiti artists to put the word "

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(Newser) - The Grammys are Sunday, and it’s inevitable that you won’t agree with the winners in every category. In Entertainment Weekly , Leah Greenblatt and Simon Vozick-Levinson let us know who will win … versus who should win:

• Album of the Year: Eminem will win for Recovery, but Arcade Fire’

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(Newser) - The Arcade Fire’s music video-slash-website is a harbinger of things to come. The Wilderness Downtown is an interactive experience that combines video of a kid running through a suburb, animated birds, satellite views of the neighborhood where you grew up (you provide the address), and an invitation to write...

(Newser) - MTV just may become a thing of the past, thanks to a new wave sweeping the Net called “interactive video.” Encouraged by the popularity of music videos online, but frustrated by poor web quality, producers are allowing users to create their own video-viewing experience. Indie favorite Arcade Fire...