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(Newser) - The FTC dealt out 44 subpoenas yesterday to food companies, including McDonald's, Coca-Cola, and Kraft, seeking information on how much they spent on advertising to kids. The businesses have until November 1 to comply for a report the FTC is preparing for Congress on marketing practices and child obesity.

(Newser) - Cable networks are boycotting eBay's experiment in auctioning television airtime to ad houses, in a decision that could ground its nascent spin-off site. The networks protest that Online Media Exchange, which eBay claimed would reduce inefficiency, doesn't account for today's complex targeting and multimedia promotional packages.