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Rockies Try to Trademark 'Rocktober'

Fans free to celebrate improbable win streak by any other name
Posted Oct 20, 2007 6:03 AM CDT
Rockies Try to Trademark 'Rocktober'
Fans celebrate after the Colorado Rockies won Game 4 of the National League Championship baseball series against the Arizona Diamondbacks, 6-4, to advance to the World Series, Monday, Oct. 15, 2007, in Denver.(AP Photo/Eric Gay)   (Associated Press)

If the Colorado Rockies have their way, the only Christmas stockings and baby booties bearing the moniker "Rocktober" will be official Rockies merchandise. The team filed for exclusive rights to the word earlier this month after it appeared in local headlines to describe Colorado's undefeated (and to some, unexpected) playoff run, the Rocky Mountain News reports.

The trademark would secure the Rockies sole rights to use "Rocktober" on commemorative merchandise like bobble-head dolls, t-shirts, and other, stranger items. The Rockies didn't coin the term, however—Bernie Lincicome first used it two years ago in his Rocky Mountain News column in response to Chicago's fervor over "Soxtober."

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