US Falls Back in Love With Soda

Recession-strapped Americans threw away their healthy (and expensive) drinks and reached for good old Coke and Pepsi, Time magazine reports. Soda sales jumped 2.5% in 2009—the first bump in 5 years—while milk, yogurt, fruit, and vegetable drinks all fell. "People stopped drinking the more expensive stuff and kept drinking soda because soda isn't that expensive," says an industry analyst.