Money | Toyota Poll: Americans Prefer American Cars Again Toyota recalls cost Asian automakers their reputation By Newser Editors and Wire Services Posted Apr 21, 2010 10:25 AM CDT Copied In this Jan. 26, 2010, photo, workers man the assembly line of Ford Motor Co.'s Chicago Assembly Plant, Tuesday, Jan. 26, 2010. (M. Spencer Green) After a long romance with foreign rivals, Americans are once again falling in love with American cards. In a new AP-GfK poll, 38% said US-made cars are of a higher quality than their Asian rivals, compared to 33% who preferred Asian brands. The numbers appear to have been largely fueled by a plunge in Toyota's reputation and an upsurge in Ford's—the survey was conducted in March, when Toyota's recall scandal was in the news. Though the US advantage is modest, it marks a significant turnabout. When the same question was asked in a December 2006 AP-AOL poll, 46% said Asian countries made superior cars, with only 29% backing American vehicles. American cars are now especially popular among those over age 50, and rural residents; men, residents of Western states, and the better educated were more likely to prefer Asian cars. Read These Next Hall of Famer Dave Parker dies Cops: Arizona 5th graders drew up plot to 'end' a classmate. LGBTQ+ Pride march defies Orban Hatshepsut's statues weren't smashed due to sexism after all Report an error