Next Up: Selling Historic Reform to Skittish Public

Now that the bill has passed, on to the PR blitz: The White House is planning a multi-phase campaign to turn around public opinion of health care reform ahead of the midterm elections, in the hopes of backing the GOP into a corner. In the next few days President Obama will travel around the country to counter the flood of protests and misinformation about the legislation that Democrats say they're expecting.

Then at several key points between now and November, Obama will build high-profile events around more popular parts of the legislation taking effect. The White House told the Washington Post public disapproval of the legislation is tied to a more general mood of suspicion toward Congress and Washington, and Democrats are confident the post-legislation conversation will be "not a political winner" for the GOP.