Small Firm Nabs $650K Prize for Super Bowl Ad

Crafty dog spot from small NC firm comes in 2nd with viewers
Posted Feb 8, 2010 2:48 PM CST

A crafty dog and a bag of Doritos combined to create a memorable Super Bowl ad and a big payday for a small North Carolina production company—$650,000. The firm won $50,000 for the spot originally and another $600,000 for taking the runner-up spot in real-time viewer reactions as measured by USA Today, the News & Observer reports, . Topping the list was the Snickers ad starring Betty White and Abe Vigoda. For the rundown, click here.

Read These Next
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X