New Bras Moisturize, Smooth Cleavage

Who says bras are just for support? New undergarments set to be unveiled at an upcoming Paris trade fair are designed to do everything from “ironing out” cleavage wrinkles to moisturizing your skin. One Slovenian model has expandable cups that adjust according to body temperature. “Ironing out your breasts—sounds pleasant,” writes Alisa Gould-Simon in BlackBook, pointing to the Independent report.

“Hmmm, I’m skeptical,” she continues. “This all sounds a bit like the recently released Reebok kicks that claim to tone your butt simply by walking in them, which sound too good to be true.”