Christian Group Boycotts Gap Over Holiday Ads

Not enough Christ in Gap's Christmas: AFA
Posted Nov 13, 2009 2:15 PM CST
Christian Group Boycotts Gap Over Holiday Ads
In this Aug. 19, 2009 photo, a shopper leaves a Gap store in Palo Alto, Calif. The apparel retailer Gap Inc.   (AP Photo/Paul Sakuma)

A Christian group has launched a boycott of the Gap over its religion-neutral holiday ads. The American Family Association, already ticked off by last year’s campaign, which wished consumers a “Merry Gap-mas,” hit the roof over this year's “Go Christmas, Go Hanukkah, Go Kwanzaa, Go Solstice.” The tagline "looks like an attempt to patronize people," an AFA rep tells BrandWeek.
(More Christmas stories.)

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