Olympic fans on a budget will have a chance to take in the action in Los Angeles in 2028 for as little as $28. Officials announced details of the ticket process on Tuesday, noting registration for a ticket lottery will open at 7am local time Wednesday (10am EST) and remain live until March 18. The online sign-up enters fans into a random draw for time slots to buy tickets in April, covering every event, including the opening and closing ceremonies, per the BBC. Organizers stress there's no benefit to signing up early: everyone who enters the draw by the deadline has the same odds of being assigned a purchase window. The earlier the window, the better the shot at getting a seat.
A separate presale will be offered for residents of the Los Angeles area and Oklahoma City, where canoeing and softball events will be held. Some 14 million tickets will be offered across the Olympics (July 14-30, 2028) and Paralympics (Aug. 15-27), per KNBC. About one-third will cost under $100, organizers said, and 1 million will be priced at $28. "These Games belong to everyone," LA 2028 chair Casey Wasserman said, adding they "have to be affordable and inclusive." This comes after sports fans criticized the high ticket prices for the upcoming 2026 men's World Cup in North America. Ticket prices for the 2024 Paris Olympics also started around $28, per the BBC.
LA28 chief Allison Katz-Mayfield called the random draw "the fairest way" to spread access, while also warning that a time slot doesn't guarantee a seat if events sell out first. The rollout was previewed Tuesday at the LA Memorial Coliseum, where officials joined Olympians and Paralympians to light the stadium's cauldron. The Coliseum, which hosted events in the 1932 and 1984 Games, will again stage track and field and help co-host the opening ceremony. The Games will be the first Summer Olympics in the US since Atlanta 1996, with most competitions in Los Angeles and Southern California.
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