John Oliver's 'Stupidity' Will Rebrand Minor League Team

The Detroit Tigers' Double-A Erie SeaWolves will soon be called the Erie Moon Mammoths—at least for a few games—after being picked by John Oliver of HBO's Last Week Tonight. Oliver devoted a May 4 segment to names and promotions of minor league baseball teams, announcing: "We are willing to use all of our resources and stupidity to give one Minor League Baseball team a total rebrand. We will give you a new team name, a new mascot. We will even throw you a theme night. It will be personalized and it will be bespoke."

Two weeks later, Oliver selected Erie from among 47 team submissions, per the AP. Oliver said the northwestern Pennsylvania team had given 11 reasons it should be picked, including that the team had pioneered cotton candy hot dogs and pointed out that "the SeaWolves play baseball nowhere near the sea." Oliver announced Sunday he'd chosen "Moon Mammoths" as the new name for the team, using Bob Costas' voice as narrator of a promotional video introducing the moniker.

The name was inspired by the 1991 discovery of woolly mammoth remains by George Moon, a Summit Township resident who found a bone while scuba diving in Lake Pleasant, about 10 miles south of Erie. The mammoth remains are housed in the State Museum of Pennsylvania in Harrisburg. Erie, which has won the past two Eastern League championships, will be renamed the Moon Mammoths for games on July 19, Aug. 19, Sept. 12, and Sept. 13.

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MLB said on Monday that the team will wear jerseys with a rising moon with the team's name across the chest, a moon on the sleeves, and a patch with a woolly mammoth wearing a space helmet. It doesn't appear the team has completely ditched its SeaWolves moniker: Erie News Now reports the Moon Mammoths rebrand is simply an "alternate identity." Oliver is expected to attend the July 19 game against Chesapeake, called a "Mammoth Fun" night. The first 1,000 ticketed fans will receive a Moon Mammoths squishy toy, and there will be postgame fireworks. George Moon was also invited to attend. More here from MLB. (Here's the email sent by the Seawolves to win over Oliver.)