Taylor Swift's Eras Tour Book achieved remarkable sales success over the Thanksgiving weekend, with 814,000 copies sold exclusively at Target. Circana reports that this makes it the top-selling book of the week and the biggest opening of 2024. The book's release, launched on Black Friday, excluded other major retailers, including Amazon. Some fans pointed out typographical errors despite its $39.99 price tag. Representatives for both Swift and Target were unavailable for comments.
This achievement places Swift alongside prestigious company. The Eras Tour Book secured the second-largest nonfiction debut, second only to Barack Obama's A Promised Land, which sold 816,000 copies during its first week in 2020 across all major outlets. Circana notes that Swift's numbers reflect only the initial weekend sales.
Swift's unconventional release approaches have proven successful previously as well. Her Eras concert film bypassed traditional Hollywood studios, partnering directly with AMC and Cinemark theatres. The film grossed over $200 million, becoming the highest-grossing concert movie ever. Swift's influence extends into the publishing world, inspiring numerous works, with Wendy Loggia's Taylor Swift: A Little Golden Book Biography also ranking among the top sellers of 2024. (This story was generated by Newser's AI chatbot. Source: the AP)
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