Lifestyle | fashion Next Up for USPS: Fashion Line Yes, we said postal service fashion line By Evann Gastaldo Posted Feb 20, 2013 6:56 AM CST Copied US Postal Service letter carrier of 12 years, Jamesa Euler, encounters a barking a dog while delivering mail, Thursday, Feb. 7, 2013, in Atlanta. (AP Photo/David Goldman) Well, this is unexpected: The struggling US Postal Service's next venture ... is a fashion line. Of (it gets odder) "wearable electronics." Inspired by the unofficial USPS motto—"Neither snow nor rain nor heat..."—the line of apparel and accessories will be called "Rain Heat & Snow," Fast Company reports. The brand will be a partnership with the Wahconah Group, and it looks to "put the Postal Service on the cutting edge of functional fashion," according to a statement. The main focus will be "smart apparel" or "wearable electronics," clothing that incorporates technology. Sorry, ladies: The Verge notes that the line will initially feature men's items only. Read These Next White House rolls with Trump's 'daddy' nickname. New Fox star, 23, misses first day after car troubles. Supreme Court ruling is a big blow to Planned Parenthood. Gavin Newsom has filed a massive lawsuit against Fox News. Report an error