Entertainment | movies Crowds Love Jack Reacher, But Hobbit Still Wins Judd Apatow's 'This Is 40' takes 3rd at weekend box office By Neal Colgrass Posted Dec 23, 2012 1:42 PM CST Copied This publicity film image released by Universal Pictures shows, from left, Maude Apatow, Iris Apatow, Paul Rudd and Leslie Mann in a scene from the film, "This is 40." (AP Photo/Universal Pictures, Suzanne Hanover) Christmas weekend is weird for Hollywood because movies often gain traction as the holiday week goes on, the New York Times reports. Still, the box office looks plausible enough: The Hobbit: An Unexpected Journey held onto first with $36.7 million, ahead of Jack Reacher ($15.6 million) and Judd Apatow's This Is 40 ($12 million). Reacher received an A-minus exit-poll score and This Is 40 a B-minus, which could predict future sales. Rise of the Guardians took fourth with $5.9 million and Lincoln fifth with $5.6 million, bringing its seven-week gross to $116.8 million. Read These Next Bill Gates wants less 'doomsday' talk on climate change. Cruise passenger, reportedly left behind on island, is found dead. Game 3 of the World Series took a historically long time to wrap up. Monstrous Hurricane Melissa makes landfall in Jamaica. Report an error