Money | Starbucks Starbucks Now Selling $7 Cup of Coffee Customers want 'rare and exquisite' coffee, it says By Matt Cantor Posted Nov 29, 2012 2:02 AM CST Copied A Starbucks drink waits for a customer to pick it up as barista Josh Barrow prepares another at left, Friday, April 27, 2012, in Seattle. (AP Photo/Ted S. Warren) Tired of paying $3 for a cup of coffee? You're in luck: Starbucks is now offering a $7 version—its most expensive blend ever. That's the price for a 16oz cup; a 12oz "tall" of Costa Rica Finca Palmilera will run you $6, while a half-pound bag is $40. But the premium brew is as hard to get your hands on as it is pricey: Just 46 Starbucks locations offer it, produced from a rare varietal called Geisha. "We are now offering more reserve coffees than ever before because of customer demand," says a rep. "We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal." The product arrives as Starbucks battles companies focused on "single-origin" and "direct trade" coffee, Bloomberg notes. Read These Next This is no ordinary winter storm on the way. Deicing mishap left Delta passenger with wet pants. Newsom says Trump team blocked him from a Davos event. ICE deports suspect in $100M heist, allowing him to avoid trial. Report an error