The Shins Are In Demand—and Competing Ads

Microsoft, Apple both hawk products with hipster band
Posted Nov 27, 2007 5:26 PM CST

You might not want it, but competing music-player advertisers are betting The Shins will change your mind, reports GigaOm blogger Chris Albrecht. The alt-rock band is currently featured in ads peddling both Apple's iPhone and Microsoft's Zune, leading the blogger to wonder which product the band actually uses.

A Zune ad on YouTube plays the Shins’ “Sleeping Lesson” in the background, while a TV ad yesterday for the iPhone showed the album art of the latest Shins album. The Shins "haven’t been this ubiquitous since that stupid Garden State movie came out," Albrecht gripes. (More iPhone stories.)

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