The Shins Are In Demand—and Competing Ads

Microsoft, Apple both hawk products with hipster band
Posted Nov 27, 2007 5:26 PM CST

You might not want it, but competing music-player advertisers are betting The Shins will change your mind, reports GigaOm blogger Chris Albrecht. The alt-rock band is currently featured in ads peddling both Apple's iPhone and Microsoft's Zune, leading the blogger to wonder which product the band actually uses.

A Zune ad on YouTube plays the Shins’ “Sleeping Lesson” in the background, while a TV ad yesterday for the iPhone showed the album art of the latest Shins album. The Shins "haven’t been this ubiquitous since that stupid Garden State movie came out," Albrecht gripes.

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