Content From Amazon, NBC to Power Google TV

Google now has a series of deals to provide content for its new Google TV service, the Wall Street Journal reports, including with NBC Universal and Amazon. The latter will lend its Amazon Video on Demand library to Google TV users, giving them paid access to some 75,000 movies and TV shows. Netflix will also be in the mix.

The NBC deal may ultimately prove more significant, though: the deal involves not only allowing Google TV users to watch CNBC live broadcasts, but the creation of a "TV App" that will supplement broadcasts. A major part of the search giant's television strategy focuses on apps populating the TV screen, much as they have the smartphone screen